In this research paper I am going to talk about one of the best basketball players to ever live.I am talking about LeBron James.Im not even going to be talking about his career in basketball.It’s his life outside of basketball that is outstanding. I am going to start where it all began for him in a small town in Ohio called Akron.It is there where he learned all his values and beliefs from.On December 30,1984 LeBron Raymone James Sr. was born to his single mother Gloria James in Akron Ohio. During Lebron’s early childhood life for him was uncertain because in his environment many people result to drugs and violence he had no idea who he was or what he wanted to be.So the odds were already against him because his dad was in jail,he was moving all the time because he didn’t have a stable home missing over 100 days of class. In 4th grade by then he was not in a stable home but that when he first got introduced to sports.The first sport that he got introduced to was football and he was actually pretty good at it. His football coach saw that he was good and realized young LeBron was a struggling child going from home to home so he decided to take him and his mother Gloria in his household.The Walkers were the people they stayed with had three children, and James shared a room with Frankie Walker Jr., which was the coaches son who was also a football teammate to LeBron who would become one of his best friends. It was LeBron’s first experience with what, years later, he would call “”a real family.”” The Walkers were hard workers with 9-to-5 jobs — Frank who was the coach of the football team worked at the Akron Metropolitan Housing Authority and his wife, Pam, in theoffices of a local congressman. James had to clean the bathroom every other weekend. Frank cut young LeBron’s hair every Saturday afternoon, and Pam had baked German chocolate cake for his birthday. They made James wake up at 6:30 a.m. for school and finish his homework before practicing basketball, which is where he got his dedication from.Was now the in-season sport. Frank taught him how to dribble and how to shoot left handed layups. He signed up James to play for a 9 years old team and enlisted him as an assistant coach for 8 year olds, believing that coaching would accelerate his basketball learning curve. Frank once said “”You could see his skills getting better at my house literally every day,”” That actually helped LeBron at the time.This is just one of the struggles LeBron had to go through to get to where his is today and that’s one of the reasons he is so generous and gives back to his community a lot.That upbringing brought him to do many things for the african american people.Im sure that people are aware what is unfortunately happening in society today with african american people with the gun violence etc. So LeBron since he is one of the most famous athletes in the world,he took notice. In his next game he wore these custom shoes that had “”EQUALITY”” written in gold letters across the back of the shoe and when he was asked about it after the game he said “”Obviously we all know where we are right now, and we know who is at the helm here,”” James said, referencing the president he’s sparred with on social media. “”Us as Americans, no matter the skin color, no matter the race, no matter who you are, I think we all have to understand that having equal rights and being able to stand for something and speak for something and keeping the conversation going.””Obviously I’ve been very outspoken and well spoken about the situation that’s going on at the helm here, and we’re not going to let one person dictate us, us as Americans, how beautiful and how powerful we are as a people. Equality is all about understanding our rights, understanding what we stand for and how powerful we are as men and women, black or white or Hispanic.””It doesn’t matter your race, whatever the case may be. This is a beautiful country, and we’re never going to let one person dictate how beautiful and how powerful we are.””Also he has done a lot more african american people and he has taken some backlash from people about it. This reporter told him to “”shut up and dribble””. That statement made him even more upset with society. So he said this “”We will definitely not shut up and dribble. I will definitely not do that. I mean too much to society, I mean too much to the youth, I mean too much to so many kids that feel like they don’t have a way out and they need someone to help lead them out of the situation they’re in,”” the Cleveland Cavaliers player said. He said the conditions in which he grew up, including being an African American kid in a single-parent household, “”defeated the odds.””The reporter also said to leave politics to the people who don’t leave high school a year early””. But that statement is completely wrong because LeBron graduated high school. But over all of the going back and forth he thanks her for him to raise awareness.LeBron is not even just a basketball player his brand is bigger than basketball. Like last year, the Los Angeles Lakers were 10th in attendance, with a home average of 18,934 fans, notfar off the Staples Center 18,997 capacity for Lakers games. If you take last season’s $299 median ticket price for Lakers games and multiply it by last season’s average home attendance, the Lakers earned approximately $232,111,906 from their 41 regular season home games last season. But if prices for the home opener were to become the norm, and we assume that the Lakers will have a 100 percent home attendance this season, that figure could go beyond $424,487,965. That is what Lebron does just as a brand.People just want to come and see his presence.Another fact about Lebron Even without an established star, the Lakers still sold the fourth most jerseys during the regular season last term. Upon James’ announcement, jersey retailer Fanatics saw a 600 percent increase in sales during a three-hour period (versus the same period when he announced his return to Cleveland) for a player who already had the second most popular individual jersey last season Los Angeles has a population of four million people, while Cleveland has less than 400,000. If just 5 percent of LA residents pick up a new jersey, it would equate to $14 million in sales. Fanatics has said that James’ signing announcement marked its single largest day in jersey sales ever for a player venturing to a new team via free agency or trade.Estimates suggest that James has already made $765 million when you combine his NBA salary with endorsement deals, including a supposed $1 billion lifetime deal with Nike ? spurred by the brand selling more than $300 million worth of his signature sneakers in 2012 ? as well as Sprite, Intel, Kia Motors, Verizon, and Beats by Dre. In 2017, he made $52 million from endorsements alone LeBron doesn’t only rely on high corporate partners either. He was anearly investor in Blaze Pizza, with the franchise becoming the fastest-growing restaurant chain ever after blooming from two stores in Southern California to 200 franchises in only four years. But it wasn’t without risk. James had to walk away from a lucrative $15 million in annual endorsement money from McDonald’s to do so.LeBron Also owns a 10 percent stake in the company, and the pizza company CEO Jim Mizes has targeted a $1 billion valuation for the company by 2022, which would net James a cool $100 million Lebron had this to say Blaze establishment , “”We get to build this. If it doesn’t become successful, I can only blame myself.”” So therefore he is not just an athlete he is doing so much for the community.